I believe in the power of creativity and strong teams to make a meaningful impact. I am motivated by passionate people and am driven to understand human behaviour and cultural shifts. My process always starts with connection over commerce, emotion over analytics and purpose over progress.

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Within my current role at Some Ideas, the creative agency founded by former Nike Creative Director Phil Dickinson, I have travelled the globe to gain inspiration and have built strong directions and dynamic collections for clients, enabling them to launch new brands, innovate and engage.

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Available to consult on: 

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Sustainability Strategy / Creative Direction / Brand Creative /

Technical Apparel Design / Packaging / Campaign Direction

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