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I believe in the power of creativity and strong teams to make a meaningful impact. I am motivated by passionate people and am driven to understand human behaviour and cultural shifts. My process always starts with connection over commerce, emotion over analytics and purpose over progress.

Within my current role at Some Ideas, the creative agency founded by former Nike Creative Director Phil Dickinson, I have travelled the globe to gain inspiration and have built strong directions and dynamic collections for clients, enabling them to launch new brands, innovate and engage.

Available to consult on: 

Sustainability Strategy / Creative Direction / Brand Creative /

Technical Apparel Design / Packaging / Campaign Direction

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