FILA BRASIL
FILA BRASIL
press to zoom
FILA BRASIL
FILA BRASIL
press to zoom
FILA BRASIL
FILA BRASIL
press to zoom
FILA BRASIL
FILA BRASIL
press to zoom
FILA BRASIL
FILA BRASIL
press to zoom

FILA BRASIL

Brief: Field Research in Brasil / Creative / Design

Surviving logo fatigue.

During a vintage brand resurgence, Fila needed a new direction to maintain growth once logo fever died down. This included design of an authentic sport collection celebrating the beautiful Italian design heritage of Fila, combined with the joyful essence of Brasil.

Allegria.

Excerpts from Creative Direction / Small selection of designs