Brief: Creative / Copy
Ditching the "before and after".
In a sea of sameness throughout the booming wellness industry - it is refreshing to come across someone who does things differently.
Not built on ideals of the Love Island ass or getting revenge on your ex with a fitter body, Catalyst needed to communicate a sense of spirit and happiness in a way that truly reflected a bespoke strategy for clients who have big goals.
Because the before is as important as the after.
Excerpts from guided direction