FITNESS

Brief: Creative / Copy

Ditching the "before and after".

In a sea of sameness throughout the booming wellness industry - it is refreshing to come across someone who does things differently.

Not built on ideals of the Love Island ass or getting revenge on your ex with a fitter body, Catalyst needed to communicate a sense of spirit and happiness in a way that truly reflected a bespoke strategy for clients who have big goals. 

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Because the before is as important as the after.

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Excerpts from guided direction